games like the walking dead road to survival download

What steps can brands like The Walking Dead: Road to Survival do to grow audiences beyond the comic book and television series fans

With strong brands you already âstand outâ in a crowd of generic content, Itâs then a matter of activating and exciting the fan base. Brands like Yahtzee and The Walking Dead are ideal because they naturally translate to great game experiences, and come with mass awareness and a deep reservoir of consumer affinity. We see aligning with great brands and intellectual properties as a critical path to success in a market that offer consumers essentially unlimited content choices. How can mobile games stand out in an increasingly crowded market Listdaily speaks to Scopely’s head of product marketing, Jamie Berger, and product manager Steve Wu, to discuss The Road to Survival cross-over event and what it takes to make a new mobile game a success. Scopely itself has been listed as among the Top 10 fastest growing companies in America in 2015 by Inc.and Deloitte consulting. The company also recently announced a cross-over event with the Telltale Games, which involves iconic characters from the critically-acclaimed Walking Dead adventure game series appearing in Road to Survival fromÂ December 10 to January 31. Road to Survival reached more than 4 million downloads in its first week, and ranked among the Top 25 Grossing Games across 17 countries. However, that doesn’t keep companies like Scopely, known for games like Yahtzee with Buddies, from trying to break through to the top of the mobile charts with releases like The Walking Dead: Road to Survival, which challenges players bring together a group of characters and level up their skills to survive in zombie-filledÂ The Walking Dead comic book universe. Mobile gaming has been dominated in recent years by a handful of companies, and competing for top spots with new games is tougher than ever.

Games like the walking dead road to survival download